Creating with
the hood regenerates
Respect the territory, translate knowledge,
and foster economic regeneration.
We were born with the hood to regenerate the economy in the peripheries.
By amplifying what already pulses in each territory, we act through learning journeys,
leadership empowerment, connection networks, and access to seed capital.
community cooperation.
desNegócio is about dreams,
sustainability and
We listen to those who believe in the hustle and build
the future with their own hands.
Driven by the certainty that there is power in the periphery — what’s missing is those who believe, recognize, and walk alongside. We are an economic regeneration ecosystem working with those who already transform the territory every day.
Building on the entrepreneurial culture of the periphery, we activate learning journeys that strengthen local leadership, connection networks, and access to capital.
We do this together with those who live in the territory, respecting local knowledge, cultivating bonds,
and creating paths to sovereignty.
We believe in an economy that cares. One that distributes, connects, and returns value to those who generate it.
We believe in entrepreneurship that subverts competitive logic and thrives on the collaborative construction
of communities.
For us, regeneration means nurturing what is already alive. It is building prosperity with ethics, affection, and
a vision for the future. More than accelerating businesses, we cultivate rooted futures — where development
is sustainable and prosperity emerges from
community cooperation.
Our way of regenerating economies
with those who live in the territory.
Before taking any step, we listen. We map vocations, recognize local leaders, and connect with those who are already strengthening
the territory with their feet on the ground.
to them
Listening
selection
We select around 20 businesses per edition, focusing on diversity, local impact,
and the desire to grow collectively.
Entrepeneur
In-person workshops, mentorships, immersive experiences,
and close follow-up. The entrepreneur develops self-esteem, systemic vision, management,
brand, and impact — based on the knowledge of the territory and the real challenges of their business.
(10 months)
Learning journey
scaling
Each participant receives up to 20 personalized technical mentorship sessions and takes part in initiatives to unlock sales and partnerships.
In São Miguel Paulista, 30% started hiring and 22% formalized their businesses.
Mentorship
and commercial
community fund
Each business receives a grant of R$ 5,000.
This resource is both a tool for decision-making, growth, and building trust. In the end, the amount returns to a community fund that reinvests
in the territory.
Seed capital and
Upon completing the journey, the entrepreneur joins a network of over 90 impact leaders. This network inspires, strengthens, and activates new generations of peripheral leaders who build a more just, circular, and rooted economy.
Established network
Understand why we exist
but doesn't stick
Money flows,
The peripheries move over R$120 billion a year. But this wealth doesn’t stay. It slips through the cracks of a system that never included those who hustle
in the hood.
isn't just improvisation
Entrepeneurship
80% of favela residents are already entrepreneurs — out of necessity, not opportunity. Money changes hands but doesn’t stay. There’s a lack of access, training, and infrastructure. What’s abundant is talent.
is to rebalance
To regenerate
Regeneration goes beyond generating income. It’s about strengthening self-esteem, cultivating belonging, and expanding the decision-making power of those who already transform their territory every day.
at the roots
The future starts
When the favela prospers, the whole country breathes easier. To regenerate is to rebalance. Impacting the territory means planting rooted, collective, and transformative solutions.
Our first cohort – São Miguel Paulista (2024)
The first season of DesNegócio in São Miguel Paulista, in partnership with Instituto NUA, trained 30 entrepreneurs through a hands-on journey of workshops, mentorships, and seed capital. The initiative generated R$39,000 in collective capital, boosted hiring, and helped formalize businesses, demonstrating the transformative potential of the methodology in practice.
In a territory with an average income of R$670, the program strengthened the self-esteem, structure, and leadership of those already driving the local economy. São Miguel marked the beginning of a network of impact franchises rooted in the territories and oriented towards the future.
See it with your own eyes:
Interview with
BandNews TV
Highlighting the real impact of peripheral entrepreneurship.
Ideas that make the news
%
85
the program
completed
More than low dropout rates:
1 cooperative was created,
2 spinoffs, 3 new businesses,
and a community council emerged.
%
22
microentrepeneurs
formalized as individual
Together, they have already accumulated R$ 39,200 in collective reserves to invest
in their own businesses.
x
4
revenue growth
Advances in management brought prosperity: over 35 new hires and multiplied monthly revenue.
70
%
in the market
repositioned
Now operating B2B, with digital channels, rebranding, and a focus on niche — ready to expand beyond the territory.
Our impact
Contact Us
Making our mission a reality is a big challenge. If you’re an investor, a brand interested in partnering, or if you’d like to bring desNegócio to your territory, send us a message!
Get to know our podcast
desNegócio was born as a podcast, listening to those who already hustle in the peripheries.
Over 90 episodes gave rise to the network
that now supports our work. Access a special curated selection of conversations that inspired
this journey.
